Rinda Salmun is a high-end women’s fashion ready-to-wear label that was first established in 2010 and is based in Jakarta, Indonesia.
Rinda’s objectivity in creating the Rinda Salmun brand is to create "wearable art”; creating and experimenting on art forms through the medium of clothing. As a painter and designer, Rinda’s inspirations comes from a mix between the world of fine art and fashion with influences in contemporary fashion trends.
Rinda Salmun brand aims to provide fashion collections for young to middle age urban women, within the middle and upper class, whose lives are closely connected with the creative world and/or fine arts, architecture, fashion, music and contemporary culture.
The collection offers clothing for these women who are likely to be open in experimentation and expression through their personal style, from daywear to eveningwear.
The brand has a design philosophy that is rooted in the designer’s fine arts background. by creating and experimenting on art forms through the medium of clothing for everyday wear; as well as to create a fashionable and conceptual collection for high end ready-to-wear.
The collection offers silhouettes with strong bold lines, mix panels of fabric and patterns within a style, that accentuates a women’s curve and usually by revealing just enough to the imagination; edgy-sultry yet trendy and modernly-conservative. It is also about defining the ways in which clothes can be at once strong, bold and rather masculine, but also sweet and feminine.